Last week we saw the first of our new Leicestershire County Cricket Club programmes come off the presses. It’s always a real buzz to be able to turn a brief on it’s head and give the client something that exceeds their expectations!
Having been given the opportunity to to work with the Leicestershire Foxes, we set about designing a programme that would not only look great, but be readable and of course, memorable.
Find out more about Leicestershire County Cricket Club here.
In recent years, some older and, established companies have found the transition from traditional artwork to digital somewhat difficult. In many cases, artwork is lost in the supply chain or just misplaced over the years. It may be that it was designed using more traditional methods, that didn’t allow for newer media. Mawby & King asked creative62 to supply a new business card design included a full redraw of the existing logo update. Watch our folio area for more news on additional creative and marketing work for this client.
Once we meet and convert a client, we find the relationship develops naturally. As the client gets more comfortable, the work flows. The projects can be both large and small. We find large projects are usually straight forward and fluid. It is usually the smaller ones that cause more problems, due to the nature of the task. This is because the brief usually begins with… ‘We just need something simple, cheap and easy to produce’ It’s generally not a problem, but sometimes things can be a little bit more tricky. On this occasion it needed to be A5, include a response mechanism and had a fair bit of copy. Lastly it had to be produced on an average colour copier. We aimed to please, and we did.
This was a real hot potato! We discussed, we argued, and then we discussed it some more. But it’s finally finished and live. True to our central message it’s simple, and straight forward. Nice big pictures and accompanying text. There’s no need to trawl through endless pages, we just let the pictures do the talking. You’ll quickly see evidence of our creative skill, customer reference and positive feedback.
Why not drop us a line through the contact form… we‚Äôd be interested to know what you think!
After being invited to London for an initial briefing with Admiral, we headed back to the midlands and set about creating a design that would exceed their expectations.
The requirements for the new corporate site were simple; it would need to be a slick and modern design, be simple and functional to use and work seamlessly with the existing job search engine. The client also wanted maximum control over future content updates, so a custom CMS was built to make this as easy as possible.
This was big project for Admiral, so we worked very closely with them to ensure they were happy from start to finish.
Following up on a referral from a freelance web developer, creative62 began working with WaveJam on redesigning their website in line with the recently revived identity.
The professional surf outfit were keen to maintain the fresh, bold and punchy approach that we’d created for the brand and after an initial consultation and the presentation of rough concept visuals, work started on the development of the new look site.
Having successfully completed several design projects for a local web development company, we were asked to present ideas for a simple, yet effective e-commerce site. After working through the initial concept stages, the selected design was worked up into a functional, fresh and modern looking site.
Creative62 was briefed to produce a bright, engaging website that made the often laborious task of searching for JEEP parts easy and quick for the visitor to navigate and ultimately make a purchase.
After developing a fun and punchy brand identity, we carried the job through into a easy to manage CMS design. On approval the design files were then passed to the clients chosen web developer for completion.
Creative62 has worked with this client previously. Following a very successful year, the company instructed us to evolve the branding with specific instruction. The brand needed to be bold, forward thinking, suggest a positive direction, and be memorable.
The company name changed and was reset but following some further client consultation, it was decided we would keep the design foundation we had established during the first branding exercise. Everyone was happy with the final result.
And the client said ‘Creative62 offers a personal service, taking the time to develop a deep understanding of the clients needs and aspirations, developing this into a strong creative execution’.
The brief was simple – “Do what you want, we’ll listen”. The right brand is a balance of creativity, market and client emotion as it’s their business after all. They need to understand it and take ownership. On this occasion, we felt CDG Financial Services needed something that was formal and established, but needed to break away from tradition. For the construction of the branding we used a nice classic typeface. The blue represents the strong, reliable foundation of the company and its employees. The orange directly associates to the monetary and wealth values with its day-to-day business.
The branding transferred well into print. The solid orange reverse to the Letterhead was a challenge but it worked. It certainly stands out!
Any mailer needs to work in conjunction with either, an internal sales function, or externally supplied services, (like ours!). Either way it is part of the process. The mailer for CDG was briefed and developed to be very different to the norm. From feedback we have received, it’s all working as planned.
And the client said ‘The time we invested was certainly well spent and whilst not a designer, I know what I like. And I certainly liked what creative62 delivered’.
