Getting the best out of a budget is something we have always focused on. Sometimes it’s simple advice, on other occasions it’s the way we design or print the finished materials. The first stage marketing campaign for Video Intelligence consisted of a media campaign, a small introductory mailer and a overview brochure. Each of the elements used a limited budget so it was essential they either supported the marketing process or resulted in customer calls.

The layout of the brochure above, consisting of company information, images and supportive client feedback, isn’t like a corporate overview, it’s a little lighter, a mix between brochure and newsletter. This allows the reader to select different parts as he or she wishes. If the reader is a real potential client, the brochure subtly encourages them to find out more by getting in touch.

So far the results have been very positive with the media campaign supplying a number of significant leads.