Marketing through the recession
August 17th, 2009
If you’ve picked up a newspaper or caught the news on TV in the past 12 months then you may be aware that the world is a little strapped for cash at the minute!
You may also have noticed that in spite of all the doom and gloom, life does go on. It’s true that many companies (of all sizes) have fallen foul of the hard times. Thousands of people now find themselves out of work and scouring the ever-decreasing recruitment pages of the local press. However it is essential that no matter what your business is doing to survive the recession, your marketing activity needs to continue.
The silver lining to this economic storm is the fact potential customers are now more open to discussing the idea of switching supplier in the hunt for better value. If you can offer a quality service that is effective and dynamic then there is business to be won. But how is anyone going to know that you’re there and offering an exceptional service if you have eliminated your marketing activity to save a few pennies?
Marketing your company is vital, even through these tough times but it doesn’t have to cripple your cash flow or jeopardise your business.
Over the past year Creative62 has helped many of it’s clients to evolve their marketing and make better use of recessional budgets. Most importantly their activities have continued and their brand message is still in the mind of potential customers.
****************************************ValueStaff Branding
The idea was simple, to seize the opportunity that the current climate had presented and infiltrate a busy market by offering ‘no frills’ recruitment solution.
We presented the client with this striped back brand option that screams low cost. It was important that the brand made a subtle statement that was very different to the competition and was then backed up by the verbal sell.
Once the branding was approved we used our experience to place the job with the right supplier and by making use of the printed sheet we were able to plan up business cards, flyers and the stationery to offer the client even greater value for money than they expected.
Admiral Editions eNewsletter
Having worked with Admiral, a London based hospitality recruitment specialist on a number of projects we were approached to help them convert their traditional printed newsletter into a HTML email version.
This switch in media means that Admiral have instantly enjoyed a cost saving on postage and print production whilst expanding the coverage of their client and potential client base.
LRB Consulting
Networking face-to-face is a valuable way to gain trust, build reciprocal relationships and talk directly to potential customers on a regular basis. LRB Consulting briefed Creative62 on their initial brand development, design of printed newsletter and production of a pop-up tension banner. Having produced a striking identity and corporate suite, the client now has an eye-catching back drop to his networking events and memorable business literature to leave with potential new business.
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No-one knows for sure just how long the grey clouds will be hanging over the economy. If you’re looking to reduce costs or save money don’t just cut your marketing activities. As they say ‘act in haste, repent at leisure’, so don’t make any rash decisions that you may live to regret it. A simple, honest review is the best way forward in these difficult time.
With bags of experience in providing our clients with cost effective creative design solutions, we’re confident that you would benefit from talking to Creative62 about how we can move your marketing forward... even through the recession.