Design PsychologyNovember 3, 2009

Psychology plays a major part in graphic design and the way the creative process flows. We could go into more detail, but these posts are to be brief. So imagine our surprise when Creative62 were asked to create a logo design for a Clinical Psychologist! Would our every move be watched and reviewed?

Work is well underway; we’ll keep you posted and show you the results soon.

MERLION: BRAND CREATIONNovember 3, 2009

fo_lr_merlion_a

fo_lr_merlion_b

You might be thinking it’s a crazy time to start your own business, but for some brave folk this is the perfect time to jump in and win business from some bigger, struggling competitors. Merlion is one such company! Entering a crowded business advisory market meant it was essential the client invested in a brand that would help his company stand out. The design needed to be memorable and also look well established.

Despite a limited marketing budget, we delivered a memorable, trustworthy design that met the brief perfectly. Once approved for print, we sourced a 100% recycled stationery paper that would compliment and help strengthen the new brand values further.

It was a textbook project from start to finish with the client more than happy to leave the job in our capable hands.

PROMOTE YOUR BRAND AND WHAT YOU DO – ALL THE TIME!November 3, 2009

nw_tbmail

We design brands that get noticed. We create company literature, sales leaflets and websites that get results how do we know this – our clients tell us! But great results don’t cost the earth, we are cost effective too, always looking to get the best value for money for our clients.

At a recent meeting Thorn Baker Recruitment asked us to look at a cost effective way to ‘catching up with clients and prospects’. We had to consider the consultant’s day-to-day roles and the 10 national office locations. The solution needed to be universally simple, easy to sends and most importantly, cost effective to produce.

We developed six very different designs, which allows the consultants to choose a favourite, personalise it, and send without the need for an envelope.

OUR DESIGN AND PRINT SOLUTION WORKED OUT!November 3, 2009

nw_cbclc

Leaflet, flyer and promotion banner design were the order of the day for Syston Leisure Centre, courtesy of Charnwood Borough Council.

As usual the creative ideas had to be fit for purpose with the design execution needing to be memorable and straightforward. Colour played a critical role as information needed to be clearly defined to help separate key pieces of literature.

The exercise was a complete success and everything was delivered ahead of schedule.

Feeding our need for local clientsNovember 3, 2009

nw_gwl_cow

GWL Feeds of Shepshed have joined the Creative62 roster of clients. We mailed, called and met to discuss our creative offerings, then a design project arrives. If only life was always this straightforward!
Our skills were needed to incorporate the existing brand into a new exhibition. Even more interesting was the fact that we were working in partnership with a local large format supplier.