The IT & Telecomms market is dynamic, fast paced and forever changing. The companies involved keep a constant eye on the the marketplace, its products and solutions. Aspen Technologies job is to listen to the client and present a suitable, working package that surpasses their clients requirements.

Our job was to do the same except in brand form. Aspen Technologies had evolved and outgrown the old brand. They needed a new one that reflected their enthusiasm, passion and expertise in the multi channel communication marketplace. This is the new brand, it will be rolled out over 2011.

Client feedback: ‘We asked the impossible of Mark and his team, to come up with a truly iconic, modern logo base on blue sky thinking. After a couple of possibilities, he came back with a great design that I think looks superb. I can heartedly recommend Creative62 for any marketing/design goals you may have!’

This is the new UnityComm brand. The client asked us to take control, review and revisit the brand elements and suggested a course of action to refresh it. Under these circumstances our approach involved a degree of subtlety.

The immediate result was this comment from the client,’Creative 62 helped Unitycomm develop and deliver a consistent message across all branded material that enhances the professional approach the business is renowned for’. As for our opinion, the brand is now stronger and the client positioned to take on 2011.

With 50 members to please, this was always going to be a challenge! Under these circumstances we have a specific way of working. It involves introducing the client to our visual thinking process and allowing them to contribute through the creative process. The final brand is a significant move forward for the Chamber and something they can build on through other marketing activities.

Testimonial: ‘Creating a new brand logo for a long established organisation is always going to be tricky. Creative62 captured the essence of Loughborough Chamber of Trade & Commerce very well ‚Äì and were then very patient with us while we went through an extended process to get members agreement to the change and to the new logo. All in all, a very professional and creative process which I am happy to recommend to others. Paul Fileman, President, Loughborough Chamber of Trade & Commerce’.

Insurance can often appear as a very plain and uninteresting business. Our brief from Allbright Bishop Rowley was to help change that perception and move the brand forward with a complete overhaul.

Gaining an understanding of the client’s hopes for an exercise like this is the key to success and after our usual connecting and development process we were able to present something that really did hit the mark.

Testimonial: I am so pleased I asked Creative62 to help us design our new logo / Corporate Image. The guys did a great job for us and came up with a design which fitted our business really well. I have had lots of compliments on the design and am really delighted. Creative62 also did a great job liaising with our printers and made the whole exercise very painless!

Referrals are great! They make everyones life easier. There’s nothing better than a client who’s happy to pass on our name and recommend our work. For the new contact it’s peace of mind that we tick all the important boxes.

The Inspire LeicesterShire logo was been created to “package” the activities being developed for implementation in Leicester & Leicestershire to support and maximise the legacy of the London 2012 Olympic & Paralympics Games. To be asked to design the identity was fantastic but it’s only the start. We’ll show you more as it develops.

Testimonial: ‘It is a complex area of work and has presented many “creative challenges” but the passion, commitment and professionalism that Creative62 bring to their work has enabled us to develop a long standing partnership and mutual understanding of the task ahead’.

Here is the finished brand and stationery for PsychologyLegal. We have also developed a website presence for the client.

Testimonial: “I was impressed with the professionalism, efficiency and high-quality service provided by c62. Their impressive knowledge of web design is matched by an appreciation of the virtues of targeting specific markets. Creative62′s familiarity with the latest developments in the ever-changing world of internet advertising, have proven to be a valuable asset to our organisation. I would not hesitate to recommend c62 or to use their expertise again”.

Here it is the new Future Energy Performance logo. The review was a challenge and opportunity we thoroughly enjoyed. In the field they work there is an abundance of information and regulations that’s in a constant state of ebbs and flows. We needed to create a new logo that would clearly stand out from current competition and the multitude of visual information available.

Two days after completion the client attended a local exhibition event. We received very positive feedback from both the client and related suppliers.

Testimonial: “Our business needed an identity that would not just give a professional look but also allow us to promote what we are and what we do. Creative62 not only delivered, but provided us with valuable help and support needed in the final decision making”.

You might be thinking it’s a crazy time to start your own business, but for some brave folk this is the perfect time to jump in and win business from some bigger, struggling competitors. Merlion is one such company! Entering a crowded business advisory market meant it was essential the client invested in a brand that would help his company stand out. The design needed to be memorable and also look well established.

Despite a limited marketing budget, we delivered a memorable, trustworthy design that met the brief perfectly. Once approved for print, we sourced a 100% recycled stationery paper that would compliment and help strengthen the new brand values further.

It was a textbook project from start to finish with the client more than happy to leave the job in our capable hands.

Getting the best out of a budget is something we have always focused on. Sometimes it’s simple advice, on other occasions it’s the way we design or print the finished materials. The first stage marketing campaign for Video Intelligence consisted of a media campaign, a small introductory mailer and a overview brochure. Each of the elements used a limited budget so it was essential they either supported the marketing process or resulted in customer calls.

The layout of the brochure above, consisting of company information, images and supportive client feedback, isn’t like a corporate overview, it’s a little lighter, a mix between brochure and newsletter. This allows the reader to select different parts as he or she wishes. If the reader is a real potential client, the brochure subtly encourages them to find out more by getting in touch.

So far the results have been very positive with the media campaign supplying a number of significant leads.

Creative62 has worked with this client previously. Following a very successful year, the company instructed us to evolve the branding with specific instruction. The brand needed to be bold, forward thinking, suggest a positive direction, and be memorable.

The company name changed and was reset but following some further client consultation, it was decided we would keep the design foundation we had established during the first branding exercise. Everyone was happy with the final result.

And the client said ‘Creative62 offers a personal service, taking the time to develop a deep understanding of the clients needs and aspirations, developing this into a strong creative execution’.

The brief was simple – “Do what you want, we’ll listen”. The right brand is a balance of creativity, market and client emotion as it’s their business after all. They need to understand it and take ownership. On this occasion, we felt CDG Financial Services needed something that was formal and established, but needed to break away from tradition. For the construction of the branding we used a nice classic typeface. The blue represents the strong, reliable foundation of the company and its employees. The orange directly associates to the monetary and wealth values with its day-to-day business.

The branding transferred well into print. The solid orange reverse to the Letterhead was a challenge but it worked. It certainly stands out!

Any mailer needs to work in conjunction with either, an internal sales function, or externally supplied services, (like ours!). Either way it is part of the process. The mailer for CDG was briefed and developed to be very different to the norm. From feedback we have received, it’s all working as planned.

And the client said ‘The time we invested was certainly well spent and whilst not a designer, I know what I like. And I certainly liked what creative62 delivered’.