A picture paints a thousand wordsOctober 26, 2011

It was a privilege to design a brochure to highlight the challenging work of the police during the recent riots. The document, commissioned by the four West Midlands Police Federations representing officers in Warwickshire, Staffordshire, West Mercia and the West Midlands itself, featured impressive and disturbing photographs as well as some very personal comments by the officers involved.

The brief was to produce a simple but impactive design that allowed the images to speak for themselves as the text gave the stories behind the headlines. Due to the nature of the job, upon delivery the recipients were, as expected, rather quiet as they flicked through the content. Once they were finished, they said it was a superb brochure – which was good to hear.

For more information or to discuss this article further contact
Mark Robinson at mark@creative62.com

NHS TRUST: SERVICE BROCHUREMay 12, 2011

The requirement for this latest project for the Leicestershire Partnership NHS Trust were the same as the last. It needed to meet the needs of the varied readership and clearly convey the key messages. The only additional requirement was to move the styling forward subtly to differentiate it from other day-to-day materials, and include a vehicle for feedback.

Given the importance of materials like the Delivering Excellence brochure there are rules. You never complicate it with unnecessary design. You work to the client schedule. You always meet the tight deadline. And we did.

RESPONSIBLE SOLUTIONS: EXHIBITION LITERATUREMay 12, 2011

Responsible Solutions had a very specific need. The company image needed to be far bolder, more obvious. However, it had to be clean, simple and demonstrate a commitment to their own area of expertise in environmental and social responsibility in business practice.

Our solution was to go back to basics – simple typography with good use of weights to separate copy sections, therefore making the content clearer to read and easier to digest. We also decided not to complicate the message with obvious images but instead let the words speak for themselves. In line with Responsible Solutions’ business policies, we printed on a 100% recycled FSC stock.

Client comment: ‘The team at Creative62 were innovative, accurate and easy to work with. The design they have produced for our new marketing material is modern, eye-catching and professional. We’re proud to provide our clients and future customers with our promotional material and will continue to work with the team in the future.’

MAGLITE: CAMPAIGN POS UNITMay 12, 2011

We’re very pleased to announce we’re working with Maglite – a fantastic brand and creative opportunity. The client was looking for more creative input not just day-to-day design execution. In other words, they want something that will get results not just look pretty. Our first project is this POS Card for the XL LED range of torches. They are a great team to work with and everyone was happy with the end result.

Client comment: ‘Creative 62 understood the brief and produced two designs that communicate the strengths of the product and conform to the Maglite brand guidelines. The designs were delivered on time and to budget. We were 100% happy with how this project turned out.’

LIFESTYLE: 2011 BROCHUREMarch 8, 2011



With the successful 2010 project under our belt, Lifestyle Products were happy to invite Creative62 back into the mix for the design of the 2011 main catalogue.

Once again the client provided some very definitive ideas for how key pages within the brochure should appear and looked to Creative62 for quick, yet creative, interpretation and development of these concepts.

As with previous Lifestyle projects, we are very happy to report that everything was signed and delivered ahead of schedule, with the finished brochure receiving very positive feedback.

NHS ANNUAL REVIEW BROCHUREFebruary 15, 2011

Our first success was making contact with the Leicestershire Partnership NHS Trust through our new business process. Our timing was perfect, they were looking for a new creative partner. Specifically a smaller, dynamic supplier who could understand their needs and adopt a structure to deliver. Our second success was delivering this, our first job, on time and on budget. We’re happy and the client’s happy, need we say more.

LRS: GO GOLDOctober 20, 2010

Our brief: ‘Can you update this and make it cheaper to produce?’ The response: We can and we did. We enjoyed the challenge and the chance to work with Leicester-Shire and Rutland Sport again. Sometimes it isn’t what you do it’s the way you do it and that comes from experience and understanding the client’s needs.

Testimonial: Really pleased with the finished leaflet, the creativity and design was exactly what we were looking for – these will fly off the shelf in the coming weeks and expect to order a re-run.

CHARNWOOD BOROUGH COUNCIL: EARLY YEARS BROCHUREAugust 16, 2010


We’ve been steadily building a strong relationship with various departments at Charnwood Borough Council and we like to think we’re a supplier they can come to for a great result on time and cost-sensitive projects.

For this particular project we were invited to work on a redesign of our Early Years Summer Activity Brochure from 2009.

We suggested a new format, uncoated FSC stock and created a strong, colourful layout to really bring the content alive.

CHARNWOOD ACCOUNTANTSJuly 15, 2010

Charnwood Accountants look after the numbers side of our business. They do a great job and we can’t recommend them highly enough. Imagine our surprise when they asked Creative62 to advise and design their new marketing materials – bonus!

We gave the materials a professional, clear, confident and bold feel, just like the service you receive from them. Overall a nice balance that’ll get results.

Testimonial: We commissioned Creative 62 to produce our brand new brochure. They achieved a great balance between incorporating our ideas and adding their own artistic skills to the content. The service was timely and represented great value. All in all we were very pleased with the end product. I would recommend them to many of our clients or business contacts.

MURRAY & WILLIS: FOLDER & INSERTSJuly 2, 2010





After acquiring a new London office in the Business Design Centre, Murray & Willis commissioned c62 to redesign their marketing collateral. This was to help attract multi-million pound contracts from the capital’s architects, planners and building contractors.

Our super-sized folder and accompanying set of divisional inserts really do pack a punch.

Testimonial: I just wanted to congratulate you on the design work you have undertaken for Murray & Willis in respect of our new corporate folder & associated brochures.

I must say as a Marketing Manager I have produced a good number over the years, but what you have produced for Murray & Willis looks great and will I’m sure assist me in promoting the companies services far & wide.

LRB CONSULTING: FOOD SAFETY LEAFLETJune 18, 2010

Here’s our latest, recently completed project for LRB Consulting which is to help promote their Food Safety services. As well as coming up with a creative way to layout a lot of vital information we advised on the right print format. In the end we agreed that a six page DL was the best route. It’s great for an easy-to-read, cost-effective application‚Ķ a perfect way to meet the brief and keep the client happy!

Testimonial: ‘Working with C62 was a pleasurable experience C62 worked with me and involved me at all stages from the concept development, through to the print’.

UNIMED: FOLDER & INSERTSJune 9, 2010

Working with a client like Unimed is a real treat for a designer. There aren’t many clients that specify gold foiling, an emboss, die-cut and spot UV all as part of the same project! We were asked to help move the corporate image forward, however it was important that key design elements were evolved and not reinvented for the sake of it.

The finished result is something that we are pleased meets the brief perfectly. Unimed now have a functional suite of marketing literature that is helping to promote their brand in a more positive and contemporary way.

CONCORDIA YOUTH THEATRE: THE LIKES OF US PROGRAMMEJuly 10, 2009

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When a brief has words like ‘Victorian London’, ‘homeless children’ and ‘musical’ in it you know that you are going to have to work very hard to avoid the usual clich√©s and not deliver just another Oliver Twist rip-off!

Our design for the Concordia Youth Theatre this year focused on mixing a modern layout and text styles with period photography. The Theatre ran a competition in the local press to search for the stars of the programme and c62 were heavily involved with the art direction and styling to ensure that the final layout came together perfectly.

You can learn more about the Concordia Youth Theatre here.