The brief was to produce a simple but impactive design that allowed the images to speak for themselves as the text gave the stories behind the headlines. Due to the nature of the job, upon delivery the recipients were, as expected, rather quiet as they flicked through the content. Once they were finished, they said it was a superb brochure – which was good to hear.

For more information or to discuss this article further contact
Mark Robinson at mark@creative62.com

Given the importance of materials like the Delivering Excellence brochure there are rules. You never complicate it with unnecessary design. You work to the client schedule. You always meet the tight deadline. And we did.

Our solution was to go back to basics – simple typography with good use of weights to separate copy sections, therefore making the content clearer to read and easier to digest. We also decided not to complicate the message with obvious images but instead let the words speak for themselves. In line with Responsible Solutions’ business policies, we printed on a 100% recycled FSC stock.

Client comment: ‘The team at Creative62 were innovative, accurate and easy to work with. The design they have produced for our new marketing material is modern, eye-catching and professional. We’re proud to provide our clients and future customers with our promotional material and will continue to work with the team in the future.’

Client comment: ‘Creative 62 understood the brief and produced two designs that communicate the strengths of the product and conform to the Maglite brand guidelines. The designs were delivered on time and to budget. We were 100% happy with how this project turned out.’

With the successful 2010 project under our belt, Lifestyle Products were happy to invite Creative62 back into the mix for the design of the 2011 main catalogue.

Once again the client provided some very definitive ideas for how key pages within the brochure should appear and looked to Creative62 for quick, yet creative, interpretation and development of these concepts.

As with previous Lifestyle projects, we are very happy to report that everything was signed and delivered ahead of schedule, with the finished brochure receiving very positive feedback.

Our first success was making contact with the Leicestershire Partnership NHS Trust through our new business process. Our timing was perfect, they were looking for a new creative partner. Specifically a smaller, dynamic supplier who could understand their needs and adopt a structure to deliver. Our second success was delivering this, our first job, on time and on budget. We’re happy and the client’s happy, need we say more.

Our brief: ‘Can you update this and make it cheaper to produce?’ The response: We can and we did. We enjoyed the challenge and the chance to work with Leicester-Shire and Rutland Sport again. Sometimes it isn’t what you do it’s the way you do it and that comes from experience and understanding the client’s needs.

Testimonial: Really pleased with the finished leaflet, the creativity and design was exactly what we were looking for – these will fly off the shelf in the coming weeks and expect to order a re-run.

We’ve been steadily building a strong relationship with various departments at Charnwood Borough Council and we like to think we’re a supplier they can come to for a great result on time and cost-sensitive projects.

For this particular project we were invited to work on a redesign of our Early Years Summer Activity Brochure from 2009.

We suggested a new format, uncoated FSC stock and created a strong, colourful layout to really bring the content alive.

Charnwood Accountants look after the numbers side of our business. They do a great job and we can’t recommend them highly enough. Imagine our surprise when they asked Creative62 to advise and design their new marketing materials – bonus!

We gave the materials a professional, clear, confident and bold feel, just like the service you receive from them. Overall a nice balance that’ll get results.

Testimonial: We commissioned Creative 62 to produce our brand new brochure. They achieved a great balance between incorporating our ideas and adding their own artistic skills to the content. The service was timely and represented great value. All in all we were very pleased with the end product. I would recommend them to many of our clients or business contacts.

After acquiring a new London office in the Business Design Centre, Murray & Willis commissioned c62 to redesign their marketing collateral. This was to help attract multi-million pound contracts from the capital’s architects, planners and building contractors.

Our super-sized folder and accompanying set of divisional inserts really do pack a punch.

Testimonial: I just wanted to congratulate you on the design work you have undertaken for Murray & Willis in respect of our new corporate folder & associated brochures.

I must say as a Marketing Manager I have produced a good number over the years, but what you have produced for Murray & Willis looks great and will I’m sure assist me in promoting the companies services far & wide.