We very much look forward to seeing you all in 2012.

Thirteen teams fought it out across a challenging course, on what was a sunny but windy day. Luckily help was on hand in The Grand Hall whereby all golfers could relax over a two course meal and discuss their tales from the course.

It was a tightly fought contest, with RSM Tenon emerging as the winning team. Craig Shevas also from RSM Tenon won the Nearest the Pin competition and Moira Page won the Longest Drive competition.

Sue McEniff of Leicester Charity Link said the event – which also featured a raffle – had been a resounding success.

She added: “Everyone who attended had a wonderful day and an amazing £4,200 was raised. Due to the unique way in which we work, we will be able to convert the £4,500 raised on the day into £22,500 by accessing grants for individuals in need. All of that £22,500 will go to help local vulnerable people and children in desperate need. I would like to thank the main supporters, Sam Johnson, all the golfers and sponsors who ensured that the day was a great success.”

Leicester Charity Link are a local charity helping vulnerable children, young people, families and the elderly who are experiencing poverty, hardship or crisis throughout Leicester, Leicestershire and Rutland. Each year the charity helps over 5,000 vulnerable people by providing items that most of us take for granted such as a bed to sleep in, a cooker to prepare a hot meal and, in emergencies, food! These items may not cost much but they can make a massive difference and change people’s lives for the better.

The brief was to produce a simple but impactive design that allowed the images to speak for themselves as the text gave the stories behind the headlines. Due to the nature of the job, upon delivery the recipients were, as expected, rather quiet as they flicked through the content. Once they were finished, they said it was a superb brochure – which was good to hear.

For more information or to discuss this article further contact
Mark Robinson at mark@creative62.com

On a serious note, the event raised £4,500 for Charity Link and was enjoyed by all who attended. Phil Atherton summed up the day up when he said: “It was a fantastic day. Everything was organised so well all we had to think about was enjoying ourselves. And, to top it all, we got the extra satisfaction of knowing we were doing something that ultimately helped other people.”

We’d like to thank our teams on the day: Phil Atherton of Precept Optimum Performance, Phil Wort of CDG Financial Services, David Hassall of DH Business Support, John Robinson of Thorn Baker Recruitment and Alison Marsh of Rothley Golf Club.  Their support was very much appreciated.

A big thank you to Sam at Sam Johnson Photography for taking all the publicity shots and putting up with the near misses he survived; Susan McEniff at Leicester Charity Link for organising the day and lastly the hole sponsors – Benson Bespoke Insurance, iPS Estate Agents and Allbright Bishop Rowley Insurance and Risk Solutions. Many, many thanks.

Here are some pictures from the day:

Above: Creative62′s very own Andy Rudkin posing like a professional and Phil Wort overwhelmed by the occasion.

Above: Alastair Higgins and Phil Atherton focused on the put and David Hassall struggling.

For more information or to discuss this article further contact
Andy Rudkin at andy@creative62.com

The exhibition covered 140 spm square metres, looked the business and did the business, we’ve been told.

Here is a 3D impression (supplied by the production company) and a few images to help get over the complexity of the stand.

Do you have any comments, queries or views?

We’d love to hear from you. Please email us at enquiries@creative62.com

We couldn’t let today pass without some mention of Steve Jobs and the sad news of his passing. Our business field wouldn’t be the same without his inspired influence. The expansion of Apple beyond design into our day-to-day life is monumental.

Apple said his “brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve”. We think that just about sums it up.

This was the case when we were approached by a representative of the Leicestershire Police Federation with a brief for a county-wide advertising campaign.

Sometimes the ideas we create have to be hard-hitting, honest and to the point. There are times when fancy creative just doesn’t cut it.

Our ideas were bold, eye-catching and aggressive. Although an issue, the proposed cuts to police budgets aren’t the end result for the general public. The ultimate effect will be more crime.

Below you’ll see the ideas we presented for consideration and the final version rolled out in local newspapers across Leicestershire.

For more information, or to discuss this article further, contact:
Mark Robinson at mark@creative62.com

Usually our creativity has to target a sales-related market place. But, occasionally we get a job that is produced to target a fixed audience. In the case of Hinckley’s Concordia Youth Theatre and its recent High School Musical production our brief was simple… we have a great theme and show just create a programme that captures its fantastic atmosphere. So that’s what we did.

Briefs like this are great for designers. We can have a bit of fun while being creative, and anything is possible! The nature of theatres and the shows they produce give an array of images we can use within the promotional materials. In addition to our creative skills, our 10 years of working for The Haymarket Theatre (as it was) always comes in handy.

As you can see, the programme captured High School Musical perfectly and, when the curtain came down, both the show and programme received great reviews.

For more information, or to discuss this article further, contact:
Andy Rudkin at andy@creative62.com

Given the importance of materials like the Delivering Excellence brochure there are rules. You never complicate it with unnecessary design. You work to the client schedule. You always meet the tight deadline. And we did.