Within 4-weeks of implementing a revised sales pitch and advertising campaign, the client saw an immediate 30% increase in sales activity and a shift in enquiries towards their primary package.
We Say
iPS are the first Commission Free/ Fixed Fee Estate Agent in Leicester. They have big plans and intend to be the biggest agent in the area and further plans to expand. With a fantastic service and package to offer they were just having problems getting the market's attention. Hence the introduction of Creative62 by an existing client.
Following our initial meeting we realised they had a communication problem. Like other estate agents their marketing was based on the service of selling houses, when in fact they should have been selling the benefits of the Fixed Fee Service, including the certainty and the large money savings. Our proposal was to review the company perception and sales message completely.
They Say
Just wanted to let you know that since you designed the new advert for inclusion in the Leicester Mercury we have noticed a significant increase in enquiries. This has led to our best ever month in new listings. We have also climbed to 14th out of 132 estate agents in Leicester. We will continue to work with you and develop the brand to get to No. 1. I would recommend you to anyone looking for marketing support.