New Client News

Branding Cross Productions

Back in May, we met with Cross Productions to discuss a possible rebrand. Quite simply, the company had outgrown its old design. In the months that followed, we’ve been through an exciting and fruitful rebranding process.

Cross Productions began life as a publishing house in 2013 and is the parent company to Leicester’s most recognised business magazine Niche, along with the Niche Business Awards and The Cross Connections Business Expo. Over the years, the company has evolved to meet the demand for a broader range of promotional services and now offers marketing consultancy, social media, training and events. This has been a natural progression, to maximise the exposure of its clients and offer a better return on investment.

The rebrand sees a new visual identity to match Cross Productions’ ambition; it’s vibrant and bold and will be used across all marketing and promotional materials ready to take the company to the next level.

Jenny Cross, Managing Director of Cross Productions, said:

“Since our rebrand, we have been attracting a larger remit of customers. This has given us the opportunity to tender to multi-million-pound businesses.

The positioning of the company locally has now changed from being compared to small marketing businesses to competing against Leicestershire’s largest marketing agency.

Having a recognisable, consistent brand across all divisions of the company has made the different offerings clearer to clients and prospects alike, now recognising the extent of services we offer and increasing cross sales across the company.

The rebrand has had a significant impact on the company figures. The ROI has been beyond what we envisaged”.

For a more in-depth article on our work with Jenny and her team, see here

If you’re wondering if a rebrand might benefit YOUR business contact us today.

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