It’s not often you see yourself on the cover of a magazine. And blushes aside, we’re proud and excited to see ourselves on the cover of Niche this month. Not only was this a golden opportunity to showcase Creative62, it also gave us the chance to share design and branding advice to help local businesses to stand out from the crowd.
We spoke to Niche’s reporter Lauren about the importance of brand – from a small start-up business to a large blue-chip organisation – and how it’s essential for anybusiness to look beyond logo and business cards to the bigger picture; the corporate image of your business and how the visual and written elements of your brand translate to your audience in the most cohesive and meaningful way.
In the article, our Managing Director, Mark talks about how brand should filter through all the key touch-points of your business, from internal staff culture and values to your public-facing image at events.
Creative Director Andy, and Studio Manager Alex, focus on the power of brilliant design and why it’s important to review your brand as your business grows and develops to make sure that you stay relevant for your audience and one step ahead of your competitors.
We really enjoyed working on the article and we’d like to thank Niche for inviting us to contribute. If you haven’t picked up your September/October edition, it’s well worth a read – Pick up a copy when you can.