Rebranding for Jenny Cross and her multi-channel business
Cross Productions, Leicester
Businesses grow and evolve and so should their branding.
When a business grows it can lose cohesion to its prospects, clients and general audience. The brand may no longer truly represent its offering or be misunderstood in the marketplace. Cross Productions was such a business, it was time to rebrand.
New face and new positioning.
Our activities and suggestions resulted in Cross Productions being repositioned; from small marketing business to competing against Leicestershire’s largest marketing agency.
“Since our rebrand, we have been attracting a larger remit of customers. This has given us the opportunity to tender to multi-million pound businesses”.
“If you asked the client, the return on investment was almost immediate. We couldn’t be happier.”