Big growth plans and a new website to get things started
Millbrook Medical Conferences, Lutterworth
Continuing a brand identity rollout.
Following on from the logo creation, the website was the next project. It was essential to move the new site forward to bring it up to date, make it easier to manage, and improve the experience for the medical professionals that use the site each year.
We always have time to listen.
Using our trusted process we went back to basics, content order, messaging, key pages and layouts. Based on customer and user feedback we agreed a way forward. Essential to the project success was that the user interface was modern, simple and intuitive for on-the-go use.
Not just a website.
We integrated an intelligent user account section. A database of statistics so that medical professionals can keep up to date with their calendar of events, attendance figures and certificates. Users can enquire about events and access their personal conference materials and certificates, all through the website.
“The whole process of the website redesign was simple and hassle free, Creative62 took care of all of our queries and changes without hesitation, and led us through the entire design lifecycle. The website is a fresh and attractive design and perfectly represents our business. We have gained not just a new website but a complete brand image that will see us grow for many years to come.”
“Although a large project, this is really the start of the branding journey for the client. We look forward to working with them in the coming months to continue the roll-out of new activities and collateral to support their growth.”